Cycle
As an intern for Cycle (Laundry Service’s younger influencer-obsessed sister) I touched a range of clients, asks, and tasks. From seeding kits to sourcing, my hours were spent “professionally stalking” social media profiles of all kinds. I worked to find the perfect influencers for the job, considering values, content type, budgets and more.
What I learned: How to be a valuable asset after jumping in the beginning, middle, and end of various campaigns.
Volcan
X.A TEQUILA Launch
Our team was tasked with introducing the newest luxury tequila to the market of spirits. Volcán X.A needed to be introduced the right way, so we invited a dozed culturally relevant influencers (including Gashi, Chesca, and Chase B) to show off their love for the product to a core audience who values the same: music, fashion, and nightlife.
After a trip to Jalisco, Mexico to go back to X.A’s roots, creators were involved in the brand launch in Las Vegas. The fun never stopped, even on social media. After a shared 150+ posts on Instagram and TikTok and 160+ seeding kits, the campaign range from 2.4M+ impressions and an engagement rate of 6.5%.
Platforms:
Instagram, TikTok
Deliverables:
Seeding Kits, Social Campaign, Catalyst Events: Jalisco, Vega
Jordan Brand
“In my J’s”
To create an empowering space for HER and reduce the exclusivity of sneaker culture on TikTok, Jordan Brand partnered with 6 diverse female creators in the US and EMEA market to produce styling content aimed to inspire and showcase real-life wearability of Jordan Brand.
Creators featured priority SU22 product to introduce styling for various moments, providing sneaker rookies with inspiration and continuing excitement with existing sneaker enthusiasts. Select videos supported WNBA milestones on behalf of the brand and select influencers with on-camera presence participated in conversation prompts as part of the larger WEQ program.
The campaign generated 1.1M+ total organic views and a high volume of engagement, resulting in an average 6.3% organic engagement rate.
Platforms:
TikTok
Deliverables:
TikTok Campaign
Aerie
OFFL/ne & SMOOTHEZ
With several new launches encouraging inclusivity in activewear, Aerie looked to influencers to share their honest experiences online. Throughout their OFFL/NE and SMOOTHEZ campaigns, we partnered with a total of 19 diverse creators (13 Aerie, 6 OFFL/NE), from various archetypes. The social campaign showcased new collections and contributed to a variety of brand initiatives including the TikTok Hashtag Challenge, Live Styling Series, Destination: Swim, and PSA videos. With upwards of 90% positive sentiment and added value content from creators, it is safe to say
Platforms:
Instagram, TikTok
Deliverables:
Social Campaigns