oregon women’s basketball

Bring the noise

Brief: Increase player familiarity, drive game attendance, connect with families, students and loyal fans in Eugene & Portland and bring the noise back to Matthew Knight Arena.

Insight: After a year of silence, this season was about bringing the noise back.

Execution: By creating immersive experiences that encourage us to ponder how we each #BringtheNoise, we opened up a world of opportunities for new and old basketball fans alike. Through wingspan displays asking 'How do you measure up?' songs wanting to know how you 'Throw the O,' and murals encouraging you to 'Bring the Noise' we made sure Duck fans got to know their 2022 Women's Basketball Team like never before.

TV/RADIo

Target: Portland Fans

SOCIALS

Target: UO students

Meet our senior stars on the men’s team: Will Richardson, N’Faly Dante, and Brady Parris. In their last season at the University of Oregon, these players have changed the atmosphere in every game with their leadership and relentless energ
Meet our 5th year senior stars: Taya Hanson, Taylor Hosendove, and Ahlise Hurst! These players have left an unforgettable mark on the University of Oregon women's basketball program, and we're grateful for their leadership and skills. Here's to one l
We hope you’re enjoying the offseason, Ducks. We miss you already and can’t wait to see you again in the fall! 🦆💚 #ducksflyasone
We are tipping off International Women’s Month by celebrating the amazing women everywhere! Today, and every day, we strive for a future where every girl and woman has the opportunity to succeed on and off the court. Happy International Women&r
💪😤 #ducksflyasone

Out of home

Target: UO students

Student union

Target: UO students

Fan experience

Target: Eugene families & residents

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