Nike

Feature x superbowl

Brief: Elevate sport culture during Super Bowl by inviting the Feature x Nike community into style-led experiences with engaging product stories.

Execution: Produce a multi-day educational experience incorporating product highlights, art installations, music, and premium workshops.

Narrative: “Rare Find”

Fueling the energy of creating new value out of the old. A true ‘Rare Find’ represents the excitement and anticipation of discovering the unexpected. We connected the Vegas community through style, creativity, and sport while encouraging attendees to view craft and sustainability as a lifestyle.