Nike

UNKNWN courtyard classic

@ Art basel miami

Context: The Courtyard Classic is an annual basketball tournament hosted by Nike-affiliate UNKNWN that harnesses the energy of Art Basel.

Brief: Create a consumer experience that properly captures the energy of Art Basel and positions signature athletes at the intersection of sport, art, and culture.

Execution: Position UNKNWN as a cultural hub by designing a space curated for community interaction, art, and sport - while channeling the energy of signature athletes who have helped shape the game as we know it.

As an extension of the 2023 Courtyard Classic, we created a multi-tier program spanning both physical and digital landscapes.