Nike Run club
Brief: Create a connected digital experience across NRC and the Nike app, inspiring athletes of all levels to run with Nike Run Club.
Execution: Strategic execution spanned from in-app content to social pushes to full production of the 10k Training Plan to ultimately inspire the global running community to get moving with the NRC app.
Highlights
Run Playlists
Audio Guided Runs
Messaging
Digital Rewards
Social Content
Training Plan
Email Marketing
Training plans
Bridging the dynamic energy of 6.2 miles to a training plan made for all running levels.
Social content
Leveraging Nike Running channels to promote educational and entertaining content in line with Nike Run Club’s in-app efforts.
Digital Rewards
We kickstarted a digital achievement initiative as an incentive for users to run with Nike Run Club, again and again.
in-app content
Run Playlists and Guided Runs served as Coach-guided tools to success, gamifying the experience of getting your miles in.
