Nike

Fresh af(1) Tour

Brief: Bring back the hype of the Air Force 1 with a multi-city tour and reposition Nike as a driving force behind its culture.

Insight: While the Air Force 1 has dominated as Nike’s cultural staple of the 2000s, the current generation does not associate itself with the shoe or the history behind it.

Execution: Launch a multi-stop AF1 Tour from Chicago to Atlanta that reconnects Nike to the edges of hip-hop and basketball culture via the Nike-affiliated boutique and non-profit partners that support Black and Brown communities.

We brought the event to life, enhanced by social media content for promotion and event recaps. The project encompassed content strategy, experiential design, shoe customization, gifts with purchase, production, and celebrity involvement.